Russian families are increasingly turning to AI-generated videos and images to cope with the loss of loved ones killed in the war in Ukraine. Using deepfake technology, some creators produce cinematic clips showing fallen soldiers returning home, embracing family, or ascending to heaven—narratives that contrast sharply with the war’s grim reality. These digital tributes, often shared on social media, have become a controversial form of mourning in a country where official narratives avoid discussing military casualties.

Creators like Katya Jin and Anna Korableva have built followings by offering personalized AI videos, sometimes charging up to 10,000 roubles (£100). While some grieving families say the visuals provide a sense of connection, others admit the technology doesn’t ease real pain. Experts, including Katarzyna Nowaczyk-Basińska from Cambridge, warn of unclear psychological effects and ethical concerns, especially when soldiers are portrayed as heroes while Ukraine’s devastation is erased.

The phenomenon is part of a growing 'digital afterlife' industry, but its use in wartime raises unique questions. With over 225,000 Russian soldier deaths verified by the BBC and Mediazona—and likely many more—the demand for such content reflects both technological access and emotional need. Yet, for Ukrainians, these AI portrayals feel like a betrayal, sanitizing an invasion that has killed thousands and destroyed cities.